It is a fact widely acknowledged that SEO Keyword Research is an interesting topic in the world of digital marketing. As things are rapidly changing in the virtual platform, there are many things a marketer needs to learn about SEO Keywords to step up the game and stay ahead of the curve.
In this Keyword Research guide for 2020, you will learn:
- Finding Keywords
- Choosing the right Keywords
- Proper usage of keyword research tools
- Advanced ways of Keyword Research Tips
So if you are looking for ways to get higher Google Rankings or more traffic, this guide is just where you should get started.
The key focus will be on the following things,
- Basics of Keyword Research
- Ways to find Keywords Ideas
- Tools for Keyword Research
- Challenges in Keyword
So, let’s get started
Basics of Keyword Research
To start with the Keyword Research Basics, you first have to understand, what is keyword research?
To put it in a simple way, keyword research is the process of finding or discovering, phrases that users mostly use in various search engines like Bing, Yahoo, Google and YouTube.
It is important to note that Keywords are not the sole player when it comes to ranking. There are factors like SEO that have a significant influence on the metrics.
So, now the question arises, how SEO influences keyword research and their rankings?
Keywords impact every other thing you do about SEO, and it on the other hand takes care of the rankings and the traffic. So, SEO Keywords are not only ranking friendly but they also ensure your website performs well online.
Ways To Find Keywords Ideas
After learning about the basics of Keyword Research, now it is the time to get into the more nitty gritty part of the topic.
Here, you will learn about the proven strategies that you can apply to come up with lots of SEO Keywords. Firstly, you have to brainstorm a lot of topics for your SEO Keyword Research. This can be something that is of specific interest to your targeted customer.
Suppose you run a digital marketing agency. In that scenario how will you do the Keyword Research? Few topics that will come to your mind are:
- Email marketing
- Website traffic
- Social Media
- Content marketing
One of the most common ways to get hold of keyword ideas is from Google’s “searches related to”. Scroll down the page and you will find quite a few Keywords related to the term or phrase you are looking for. Also, you can use Google or YouTube in the same way to look for related or popular keywords of the phrase you are searching for.
Tools for Keyword Research
To make the process easy for you, there are various Keyword Research Tools that you can use.
One of the highly recommended tools is Google Keyword Planner. It gives you reliable information on Keywords, online. As this tool comes from Google itself, you can use the source of information to get better Google Rankings for your website or content.
Some other tools you can use apart from Google Keyword Planner are Keyword Surfer, Ubersuggest and SEMrush.
Challenges In Keyword
Now, let’s come to the challenges you will face, like, how will you know whether a keyword is too competitive or not, to rank in SERPs?
Since it is a good question to ask, so it is also better to know the answer. For example, if you choose a keyword that is competitive, you might have trouble getting past the third page of Google Rankings. However, the opposite will happen if you find a keyword that has less or no competition. Here your keyword might get a chance in coming at the top 3 of the search engine rankings. This is also applicable regarding SEO Keyword Research. Also, it is important to note that Long tail keywords are less competitive so if you are targeting those chances are high that you will get good results out of your SEO Keywords.