Skyfling Digital | SEO Company

A Guide to Actionable Link Building Strategies That Work in 2020

Off-page SEO is an extremely vast and dynamic field. With growing competition in almost every sector, staying updated about the most innovative and effective link building strategies to build backlinks to your website is the key to success. If you search the Internet about link building, you will probably find thousands of tips and tricks and a variety of perspectives. 

But do all these strategies, tips and tricks work? 

Well, we don’t know about that, but what we surely know is that in this blog, you will find some of the most effective and actionable link building strategies that definitely work in 2020. So if you are looking to diversify your off-page SEO work and build quality backlinks to your site that brings the best results, then this list of strategies will surely be handy for you. 

These strategies are proven to be useful, actionable, and help attract high-quality links to your website in a completely simple and convenient manner. 

Initial Link Building Strategy – Making the best use of social bookmarking sites

Social bookmarking is basically tagging a web page with the help of a browser-based tool so that it can be used later. There are a variety of social bookmarking sites that serve to be excellent resources for social media and content marketers all across the world. Social bookmarking sites have grown to be huge and diverse online communities where users discuss links and a huge variety of groups are developed based on common interests and shared relevancy. 

Social bookmarking hotspots can be a great place to earn quality backlinks to your site. High pa da social bookmarking sites can help you get high domain authority backlinks for your site which can effectively boost your brand presence on various SERPs. 

Some of the most popular social bookmarking sites are: 

  • Pinterest 
  • Redditt
  • Digg
  • Pocket
  • Mix 
  • Medium
  • Slashdot

Along with all that, these sites are also an excellent place to connect with potential influencers, collaborators and find relevant curated content for better authority on social sites.


You can offer to provide positive testimonials for services and products you use and you can have the testimonial published with a backlink to your site. 

But for this, there are a few key things to remember: 

  • Make of list of ideal targets that are relevant to the niche of your website
  • Make sure you contact the right person and pitch your “testimonials” offer to them.
  • Writing well-thought, presentable and straightforward testimonials. 

Optimizing your email outreach

A monumental strategy towards earning quality backlinks is making your outreach specific and making sure that your outreach targets know exactly where you want the link to go. 

When reaching out, remember that you need to be direct and considerate and not too forcing or repetitive.

Competitor’s Backlink Analysis

You are not the only one finding and implementing link building strategies that work. Remember, your competitors are doing the same. So what you need to do is analyze and “steal” the backlinks of your competitors. Here are a few steps on how to effectively earn links through competitors’ backlink analysis. 

  • Search on Google with your target keyword.
  • Make a list of the top 10 ranking sites on the SERP. 
  • Make use of good backlink analysis tools like  Moz, Ahrefs or Ubersuggest to find out who are linking to these ten sites. 
  • After you find the sources, you need reach out to the people linking to these sites through email. Send them personalized emails and let them know about your content or site. 

Off Page SEO, as we said is a dynamic and diverse field and success can only be ensured through improved and innovative link building strategies. Implement these on your site and reap the best results for your website.

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